Hilton's Tapestry Collection Debuts in Vietnam

Key Points

• Thailand is targeting 33+ million foreign visitors and US$85–88 billion in tourism revenue by 2027, focusing on affluent travelers, new long-haul markets (Belarus, South Africa, Brazil), digital upgrades, and boosting domestic travel to 203 million trips.
• Vietnam has become Asia's largest branded residence market by value at US$8 billion (20% of the US$40 billion regional total) and leads on pipeline units, with most projects co-located with hotels and concentrated in Da Nang and Ho Chi Minh City.
• Global hotel groups are expanding rapidly across the region — IHG's first Hokkaido property, Hilton's first Vietnam Tapestry Collection, Frasers' Wuzhen debut, Coliwoo's first resort-style co-living hotel in Singapore, and Radisson's growth to 89 regional hotels plus a Southwest China flagship.

Summary

This roundup captures several developments shaping the Asia-Pacific travel and hospitality landscape. Thailand has set an ambitious 2027 target of at least 33 million foreign tourists and US$85–88 billion in tourism revenue, pursuing higher-value travelers, new source markets (Belarus, South Africa, Brazil), digital investment, and a domestic push to 203 million trips. Macau's June arrivals dipped 3.1% year-on-year despite solid first-half growth driven by same-day visitors. In real estate, Vietnam has overtaken the region to become Asia's largest branded residence market by value (US$8 billion), ahead of Thailand and South Korea, per C9 Hotelworks. Meanwhile, major operators continue aggressive expansion: IHG (Holiday Inn refurbishments in Australia, first Hokkaido Holiday Inn Express), Hilton (first Tapestry Collection in Vietnam), Frasers Hospitality (first Wuzhen serviced residence), La Vie/Westin in Surfers Paradise, Coliwoo's debut resort-style co-living hotel in Singapore, and Radisson's Southeast Asia/Pacific growth to 89 hotels plus a flagship Radisson Collection debut in Southwest China.