IHG Signs 24 Holiday Inns in Greater China

Key Points

• Vietnam's branded residence market is accelerating, with international operators projected to make up 60% of the future pipeline (up from 28% of existing supply) and development shifting from resorts to urban centers like Ho Chi Minh City, Hanoi, and Da Nang.
• Brand expansion and repositioning are active across the region: FUTA Land partnered with Hilton to bring Hampton by Hilton to Vietnam for the first time, IHG converted its Queenstown property to the premium voco brand, and Holiday Inn signed 24 new hotels in Greater China under its 3.0 concept.
• Asset optimization and luxury upgrades are notable themes, with SkyCity selling its Grand Hotel to reduce debt, Marriott reportedly targeting Ritz-Carlton and Westin hotels in Kathmandu by 2031, and Minor Hotels completing a high-end reimagining of Niyama Private Islands in the Maldives.

Summary

Southeast Asia and Oceania continue to attract significant hospitality investment and brand expansion, with Vietnam emerging as a standout growth market. According to Savills Hotels, branded residences are becoming a major force in Vietnam's premium property segment, with international operators (Marriott, IHG, Hyatt) set to account for 60% of the future pipeline—shifting from traditional resort areas toward major urban centers like Ho Chi Minh City, Hanoi, and Da Nang, and adding roughly 40 new projects. Reinforcing Vietnam's momentum, FUTA Land signed with Hilton to introduce Hilton Garden Inn and the country's first Hampton by Hilton hotels, while Sheraton Saigon launched a new multi-functional "Level 23" venue. Elsewhere, IHG rebranded and repositioned its Queenstown asset into the premium voco brand, SkyCity moved to sell its luxury Grand Hotel as part of a debt-reduction asset-monetization program, Marriott is reportedly planning Ritz-Carlton and Westin properties in Kathmandu by 2031, IHG's Holiday Inn signed 24 new hotels across Greater China using its 3.0 concept, and Minor Hotels completed a luxury reimagining of Niyama Private Islands in the Maldives.